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Advertising Digitally: Some Easy Steps and MORE

21 Oct

Just in time to quell my anxiety about monetizing my site comes this interesting lecture with the lovely Jennifer Pasiakos. A successful marketing honcho, she came to our class to give us the details on the various types of digital advertising and how we can incorporate it into our sites (provided that we have the cashmonies to do so). Her steps to success and a bit more after the jump:

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Midterm Thoughts

19 Oct

The semester is almost halfway over. Personally, I’m shocked by how fast it’s gone by so far. With the first draft of my formal business plan due about a month from now, I’m focusing in on figuring out the rest of my site idea. The major issue is still monetizing it, given that I haven’t figured out a fool proof method as of now. More rambling on the subject after the jump:

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Taking A Look At Business Plans

16 Oct

Today’s class provided us poor students with our first glimpse at a formal business plan. While I knew that making one would be time consuming, I didn’t think it would be that awful. Apparently, I was wrong.

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Q&A: Lauren Elfman of

7 Oct

The Q&A madness continues! Lauren is the Senior Managing Editor at, a culture and entertainment site based in LA that I’ve been writing for for several years now. Lauren is the wife [Ed note: I originally put husband. I am an idiot.] of Richard (of Oingo Boingo) who is the brother of Danny (of Nightmare Before Christmas, among other things). They enjoy my writing a great deal (at least someone does!), and Lauren was more than happy to answer some questions I threw at her.

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Making Money

2 Oct

Our proposals were due yesterday, and now I’m beginning to develop my initial idea. Hooray!? We’ll see how things progress. One of the things that we talked about in class yesterday is somewhat of a no brainer (but nevertheless important): monetizing your business. Yes, you might have a good idea, but can you actually rake in profit from it? There are, of course, many ways that one can go about doing this, but most of them aren’t really all that reliable. Ads? Why sure, but who is going to click on them? Contests/Deals? Kay, but where is that money going to come from? Partnerships? Alright, but that costs money too. It’s all very stressful to think about. To really make a profitable business, clearly I have to think at a higher level than that, something I’ll be doing in the coming weeks with the help of my classmates and professor. Results to be posted here, for sure!

Otherwise, there’s not much for me to report at the moment, but I’ll include the links to the blogs my fellow classmates are running after the jump, so you can check them out if you want (and we can drive traffic to and from each other’s sites).

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Proposal Finalized — Business Plan It Is

29 Sep

First off, I apologize for the lateness of this post. Calling this week ‘hell week’ would be an appropriate and then some. On a more positive note, I’ve finally made up my mind as to what to do with this site and my class this semester. The results, after the jump (as if the title doesn’t give it away)…

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Q&A: Tim Donnelly of

23 Sep

Welcome to Part 1 of several Q&A’s with various entrepreneurial journalists that I’ll be posting throughout the semester. First up is fellow Brooklyn-based blogger Tim Donnelly who, among other things, is one of the editors of Brokelyn, a Brooklyn-centric site for us poor folk that I also write for. As a recent J-school grad (’04), he has a lot of interesting things to say about what journalism has become and what it’s going to be like in the future. Also, heed his advice for upcoming graduates. Stuff is good. You can also check out his Twitter and personal blog here and here.

How was Brokelyn established?

Faye Penn, the founder of Brokelyn, found herself with an unexpected inheritance from a cab driver she wrote a newspaper profile about many years ago. The two stayed in touch but when the cab driver died, she left a large sum of money to Faye. Faye (who was also out of a job at the time) decided to do something helpful with the money — we were entering the hard times of the recession right about then, and everyone was feeling down in the dumps. The idea was to counteract all the pessimism in the world about the economic situation: everyone has plenty of places to go to gripe, but where can they go to pick themselves up and improve their situation? The money allowed Faye to create a great looking site, buy up the domain names and kickstart the whole thing with a staff of interns culled from Craigslist. From there, it was an almost instant hit.

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