Tag Archives: NYU journalism

Finals, Finals, Finals!

7 Dec

It’s finals time yet again here at NYU! This means two things:

1. From now through the 20th, posting on the blog will be infrequent. Just a heads-up for those folks who have come here and seen that I haven’t updated in awhile. I haven’t abandoned this site at all. There’s more to come, but unfortunately it’ll have to wait until after exams are over. I have two papers, a presentation, the business plan, and a final exam to deal with.

2. Prof. Penenberg’s class will be over, so there will be no more posts about business plans, blogging, marketing, et. all. The blog will continue (whether you like it or not) as just a food blog and nothing more. Rejoice…or mourn. Whatever works best for you.

See you in a few weeks!

Business Plan Judgement Day

27 Nov

Better late than never, I’ve come out of my turkey-induced coma to briefly update about something that’s actually related to class. The sheer amount of turkey that I’ve consumed in the last 48 hours…oof. Let’s not even go there. Onto the more pressing stuff:

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Business Plan Update: What You May or May Not Have Wanted to Know

10 Nov

As of tomorrow, the first draft of my business plan, which I will be pitching to a panel of visiting entrepreneurs, is due. Needless to say, I’m pretty anxious. Find out more after the jump:

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Advertising Digitally: Some Easy Steps and MORE

21 Oct

Just in time to quell my anxiety about monetizing my site comes this interesting lecture with the lovely Jennifer Pasiakos. A successful marketing honcho, she came to our class to give us the details on the various types of digital advertising and how we can incorporate it into our sites (provided that we have the cashmonies to do so). Her steps to success and a bit more after the jump:

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Taking A Look At Business Plans

16 Oct

Today’s class provided us poor students with our first glimpse at a formal business plan. While I knew that making one would be time consuming, I didn’t think it would be that awful. Apparently, I was wrong.

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Q&A: Lauren Elfman of Buzzine.com

7 Oct

The Q&A madness continues! Lauren is the Senior Managing Editor at Buzzine.com, a culture and entertainment site based in LA that I’ve been writing for for several years now. Lauren is the wife [Ed note: I originally put husband. I am an idiot.] of Richard (of Oingo Boingo) who is the brother of Danny (of Nightmare Before Christmas, among other things). They enjoy my writing a great deal (at least someone does!), and Lauren was more than happy to answer some questions I threw at her.

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Making Money

2 Oct

Our proposals were due yesterday, and now I’m beginning to develop my initial idea. Hooray!? We’ll see how things progress. One of the things that we talked about in class yesterday is somewhat of a no brainer (but nevertheless important): monetizing your business. Yes, you might have a good idea, but can you actually rake in profit from it? There are, of course, many ways that one can go about doing this, but most of them aren’t really all that reliable. Ads? Why sure, but who is going to click on them? Contests/Deals? Kay, but where is that money going to come from? Partnerships? Alright, but that costs money too. It’s all very stressful to think about. To really make a profitable business, clearly I have to think at a higher level than that, something I’ll be doing in the coming weeks with the help of my classmates and professor. Results to be posted here, for sure!

Otherwise, there’s not much for me to report at the moment, but I’ll include the links to the blogs my fellow classmates are running after the jump, so you can check them out if you want (and we can drive traffic to and from each other’s sites).

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